Promotion planning adapted to local conditions.doc

Promotion planning adapted to local conditions Vigorous ‘XX life of water a day to win diamonds’ off-season three-month promotion ended. As peers, we have no intention cynical, really summed up a number of real-world experience is the starting point for writing this article. At the same time as a city of cohabitation and manufacturers planning company, be able to see an industrial production as the mainstay of the city, the factory at all costs into consumer products marketing, really, the city’s winter in our eyes have never been so life abundant. We have carefully studied the entire promotional activities, the deepest feeling is this: marketing plan you should be adapted to local conditions. First, the ‘product’ according to local conditions ‘XX water of life’ is our city’s key projects, a joint venture with Taiwan manufacturers, well known. Products, two types of ‘calcium’ and ‘Hippophae rhamnoides’ was once a man talking about hot spots, especially ‘Hippophae rhamnoides’ staggering. Because ‘Seabuckthorn’ in the extraction of nutrients obtained national patent, and received a handsome, have made the city a variety of media reports, although not deeply rooted among, but also has a certain reputation. Product packaging design is well-known brand in Taiwan under the guidance of marketing experts, and strong visual impact. The product name and product features harmony unity, the core concept of the brand positioning accuracy, taste outstanding. But this promotion is not good use of these resources, so that manufacturers brand assets. Such resources should be better integrated into the details of all aspects of promotion, such as live shows in Taiwan and the quiz text medium. Manufacturers and product marketing is not a betrayal of history is a kind of historical flourish. Second, the ‘region’ according to local conditions Manufacturers located city of 1.48 million urban population, as the leading industries of heavy industry, urban laid-off workers are m