Promotion of regional wine country wine of three kinds of path.doc

Promotion of regional wine country wine of three kinds of path Any development of the industry to a certain extent, the market will focus on the trend shown in recent years, with the lt;lt;lowest tax price of liquor consumption tax approved by management (tentativegt;gt; The promulgation, with the various policies and regulations have been implemented, from On the surface, while prices in the first-line brand, the price of second and third line space increases, the market space also will be shifted. But from the consumer perspective, the criteria for its consumer price inflation and not willing to pay more costs consumers pay the cost concept is often associated with price movements and requirements related to brand value. Jiannanchun three hundred yuan or so, is a favorite of many of the middle class, when the rose to five hundred yuan, due to its value without a corresponding increase, consumers often tend to lead to higher value Maotai and other brands. Similarly, for limited regional market wine brands, with prices changing the boundaries, to really keep up with market changes, also need to adjust the value accordingly. From the present perspective, a considerable number of regional brand approach is the successful experience of the regional market, copied to other areas, copied to other consumers. It is, therefore, inevitably there will be regional brands more people can not break through more regions difficulties, so the regional brand national brand promotion is the value of the fundamental issues, while the value to solve the problem, I look at the Liming Li, main ways of brand promotion, brand management and enhancing features to break through the three paths. As consumers continue to increase brand awareness and brand protection measures for the state and attention, so the brand has become a market trend to become a famous brand, the first class to become a wine brand that can become a successful brand brand from the perspective of survival, the