Promotional planning a simple question should not be ignored.doc

Promotional planning a simple question should not be ignored Proverb says: ‘no action plan is like daydreaming; no plan of action was a nightmare. ‘Therefore, the companies do promotions before they need a detailed marketing plan book. And many companies are doing just the product before marketing plan, consumers, competitors and other ‘high-tech’ a great deal of study of the factors that are often overlooked some simple problems, the following will list some of our marketing process ignore the reality of ‘simple problem ‘of the real-world case. Promotion Planning A company would like to put forward a good start in early 2008, put hundreds of thousands of channels to put forward a full range of products integral promotions. Marketing task is to set a 50% increase over the same period. Gift purchases, and materials are designed and the results sent to the frontline program branches and offices in a wave against wave after wave. In the front-line sales personnel to resist the psychological promotional activities to achieve the effect of promotions can be imagined. Often we are doing marketing planning time, too much focus on data, theoretical research, tend to not listen, do not even want to listen to the implementation of promotional activities, people’s views and ideas. Good marketing needs to be those who carry out the plan of support, but the best way to get support is to let them to participate in the planning of the entire formulation, implementation and going. Policy advocacy A promotion of the development and implementation, the primary need in-house planning, rather than in the external promotion of its promotional strategy. We are doing marketing planning, they often also ignored the simple question, for example: a company on the Internet computer chassis power supply promotional activities, promotion has been a week of time, Jiangxi Province, Wenzhou, only a phone call to the headquarters of the agents asked promotion Fandian, time and other specific