Promotions interactive theater.doc

Promotions ‘interactive theater’ Chinese enterprises in the process of creating brands usually have such a concept in China and even the world in order to establish a brand must have sufficient time and long-term advertising investment, in fact, a number of brands around us is also the case painstaking Excellent survival and development efforts to come down. International reputation of the brand have many decades and a century of history, such as Procter amp;amp; Gamble, Kodak, Nestle, Colgate, etc., in the long process of the brand they are the traditional way of progressive development and establishment of the brand. However, with the advent of the new economy, social development and gradually quickened, velocity and time determines the prosperity and decline of an enterprise. In this new environment, our company created the brand in the fast time of most of the use of mass media advertising is also stubborn, but also a large number of inputs used to buy media, advertising, or the way and look forward to a huge return on investment will be immediate However, this approach often does not bring the desired results, but due to excessive overdrafts bring harm to their brands. The first chapter we talked about China’s small and medium enterprises, the media and the media increased costs increased enable enterprises to quickly create brand is faced with challenges, how to create a brand beyond mere advertising, a unique use of other alternative means of communication, reduction of investment funds, while relying on this mode of transmission so that the value of the brand promotion, the brand’s personality to be shaped, which quickly build a strong brand for a very important significance. The practice of branding has been rapid, the following provides us with a unique brand of five methods of dissemination, promotion, interactive theater: It is a new method of promotion is to interact with consumers to fully mobilize consumers to participate in promotional activities