Promotions and terminal sales channels need to pay attention what is the problem-.doc

Promotions and terminal sales channels need to pay attention what is the problem? Promotions, because of differences in the marketing chain is divided into two categories: channels, marketing promotions and termination. Marketing and sales channels, due to policy, the price system, and other enterprises associated with confidentiality in order to avoid competitors to know and to attack holes to intercept a specific implementation plan are more confidential. Terminal promotions, in order to attract consumer attention, increase the purchase rate, many manufacturers of promotional form of contests, and varied, but the original aim, big gift, lucky draw, live events, buy one get one, ... ..., but because of accustomed to, the general promotion of consumers is not new, has lost enthusiasm. As an enterprise is actually a victim, in order to maintain their market share, not able to do this. High-quality and effective marketing promotion, not only can enhance the feelings of communication between businesses and consumers, enhance brand awareness and sales, but also can adjust the relationship between market supply and demand, optimizing the marketing network to combat competitors. However, the implementation of promotional activities to compete in the market also has its shortcomings, after all, alone it difficult for enterprises to establish brand loyalty marketing, reputation, unregulated implementation of promotional activities, but it also reduces brand loyalty, improve the price sensitivity, lack of access to distribution business support, but also lose interest in consumer purchases, resulting in the backlog of enterprise products. From a business perspective, to enhance sales is the most direct and effective means of marketing channels, especially in the off-season and year-end sales, and many corporate marketing departments to improve the off-season sales and completed sales tasks, all prefer to use the means to reach a sales channel for promotion back to paragr