Promotions how to make the result is not discounted-.doc

Promotions how to make the result is not discounted? ‘Said the 1000 Road, 10000, as long as the sales of this one’ This is I know a dealer friend of a mantra. Having said that some material gain, but also shows a truth: the best measures to consolidate the distribution network is to ensure that dealers increase sales. Ensure that sales of conventional weapons - promotions, have become a time-tested tool for most businesses. Promotion is a double-edged sword, make good use of over five hurdles that will not only win the market has got the profit. If the use of poorly, then it is a disadvantage of not being appreciated, not only a waste of human and financial resources, but also the confidence of the fight against the next promotion, or even backfire opponents pursued vigorously. Any promotional activity has pros and cons, how to maximize the effect of promotional activities to ensure sales people has become widespread concern. Minimum capital investment through the biggest achievement is the highest state sales. Million in sales promotion expenses to achieve higher sales results, the better. So, how can we make our promotional effects do not discount? ★ specifically promotional purposes Promotional activities is only one ultimate goal is to attract customers, increase sales. However, according to market changes, changes in product life cycle is different but have different promotional purposes. Can be divided into four: First, new market, to attract customers The beginning of the new products to market, merchants in order to attract customer’s attention, and often carry out some promotional activities. Such as: on-site lottery, road shows, the experts for free consultation. In the event of the scene of the world’s best hot song and dance add to the fun, there are product knowledge quiz activities, interspersed, with sky banners, slogans, empty of the movie Gone with the Wind. The general type of promotional activities, I think we should increase to a greater