Promotions 4 law to make promotions can really promotion.doc

Promotions 4 law to make promotions can really ‘promotion’ Sales promotion is an important marketing tool, often a business ‘land grab’ a powerful weapon. However, there are many marketing people just to increase sales as a means of promotion, often take a simple ‘prices to gift’ to attempt ‘a promotion that is marketing’, can be the result often is the ‘thunder and heavy rain and little’. So how can the promotion truly promote sales, which requires methods and techniques of the. Based on the author’s own experience, summed up promotional four laws, want to conduct business promotion provides some useful tips. (Note: Promotions are divided into consumer marketing and channels of promotion, this promotion are talking about consumer promotions.) Quasi - Promotions accurate positioning in place First of all, we need to understand in the end what is marketing? I have a better appreciation of the following definition: marketing is to the right time, in the right place, with the appropriate ways and efforts to enhance communication with consumers, promote consumer buying behavior. Several mentioned here is the more important right, which is marketing the first four law a priority: Quasi. The so-called quasi-refers to the marketing strategy of pre-positioning must be accurate. Promotional target groups including positioning, promotional tool positioning, promotional theme positioning, promotion policy, positioning, promotion efforts in positioning, marketing time positioning. Promotional activities, accurate positioning can allow resources from waste, to promotional activities to maximize the leveraging market. In order to promote time position, for example, the timing of promotions is learned. 1, promotional activities, the continuation of the time: general duration of 1 month or more of the promotional activities as a long-term promotional activities, their objective is to create product differentiation advantages, enhance the customer brand, the centripetal fo