Promotions not to exploit channel the interests of customers.doc

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2017-05-05 发布于浙江
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Promotions not to exploit channel the interests of customers.doc

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Promotions not to exploit channel the interests of customers

Promotions not to exploit channel the interests of customers A while ago, a friend called to do milk, he said he increased the intensity of promotion;, but has not been a corresponding increase sales are falling, asking me what went in where? I let him put his promotional activities carried out to make a brief description: ‘Promotions, special; promotions execution, ex-factory price 20 yuan / piece of pure milk, for 3 gifts a factory direct promotional support, requiring customers in accordance with 17 Yuan / piece price shipping; require end-user in accordance with the price of 18 yuan for sale (original retail price of 25 yuan / piece). ‘ In accordance with common sense, 25 yuan of products straight down 7 yuan / piece, such a big promotional effort should be selling natural fishes, why do just the opposite? Once again, I asked ‘activities carried out for how long? ‘ Friend replied ‘1 months. ‘ I said that sure is over, you have done for so many years of sales actually do not know ‘Special Offers’ is a double-edged sword do? The enemy 1000 injury, self-injury 800; Moreover, special promotions are also only as a short-term promotion of behavior, how can one engage in it on a month? Friends said the company has given support to non-implementation will not work! Company is required to verify, but in order to ensure the implementation of the terminal in place, the company also called ‘into the terminal on the products in each product must be marked with the retail price’! I have one, and finally understand the root of the problem, because they directly affect the channels of the interests of customers, this has led to sluggish sales of products! We included an account: As a retailer, before getting goods price is 22 yuan / piece, and the company donated 10 of these customers will be given a promotion policy, each product’s retail price at 25 yuan / piece; this coupled with promotions support and channel customers who get the profits from this product is 5