Purchase Alliance- stuffing the opera the pit of the ride station.doc

 PAGE \* MERGEFORMAT 6 Purchase Alliance: stuffing the opera the pit of the ride station Factory headquarters adjusted market policies, large area under their command without a dealer manager of compliance, forced to acquiesce purchasing alliance, the joint support of taking the company. Surprisingly, ‘sub-dirty, uneven’ backyard on fire, purchasing alliances fall apart, tied ropes with a large area manager precarious. High threshold the new policy, dealers Shangcuanxiatiao Hear the ‘old manager, was suspended the investigation because of FALSIFYING’ message, we are very surprised. Old manager is a big P’s Eastern Region Manager, in the company for four years and have never been FALSIFYING and other bad records. And a few months ago CEOs put the export wind, ready to raise him as Sales Director. At this juncture how he was out of the whole thing? P company for 10 years, the market is relatively mature. However, due to Shanghai’s foreign brands radiation, Jiangsu and Zhejiang provinces, business has been very satisfactory. Prior to 2003, the first in the Zhejiang region of only three Master Distributor (respectively in Yangzhou, Suzhou and Wenzhou), purchase volume is not large, the average selling 150,000 yuan / month. In June 2003, the ancient manager in Hangzhou have developed a potential for the overall distribution of monthly sales in just 3 months have been up to 20 yuan / month, but still far below the company’s dealers an average of 500,000 yuan / month level. In ancient managers in respect of its compliance efforts to the overall distribution of when the mouth, P adjusts its ‘marketing policy’ and ‘logistics and transport management approach’ to increase the overall cost of distribution to obtain marketing base (from the original 20-month sales 10000 return of 3%, to 400,000 return of 7%), and access to freight subsidy standards (new rules on sales to be up to 25 Wancai provide the full amount of freight subsidies). Clearly the intention of the new