Refund Promotions practical operation of ABC.doc

 PAGE \* MERGEFORMAT 15 Refund Promotions practical operation of ABC Refund Promotions originated in the 70’s the U.S. energy crisis. This period, U.S. auto sales plummeting, Chrysler car manufacturers in order to save the tunnel, the first use of the refund promotion: When customers buy a car, the purchase price will remain unchanged; but after the deal, consumers will receive a Zhang immediate cash checks. This very simple ways to save the Chrysler car sales crisis; Since then, other car manufacturers follow suit and become usual U.S. auto industry as a promotional tool. In the U.S., sales of small household electrical appliances refund has been very common. Generally speaking, each household an average of four times a year to participate in refund shopping. In China, for the average consumer’s refund promotion is not widespread, but there are a number of manufacturers or businesses to conduct a successful attempt, and gradually understanding and adoption. 1, credits Methods of promotion 1. Purchase of a single product when the refund preference. For example, customers in the United States to buy a car, car manufacturers based on customer sent a refund for cards and car documents (such as car invoice), returned to the customer 500-1,000 U.S. dollars. The refund to purchase a single product privilege applies to marketing high-priced consumer durables such as automobiles, home heating occurs motorcycles, air conditioners and so on. 2. On many occasions to buy the same commodity to be to get a refund. For example, Sanka brand coffee provides: Customers with 12 bags to get 1 U.S. dollars of the refund, or by virtue of two 11 ounces of canned coffee, cover, two U.S. dollars to receive the refund. This approach is to enable customers repeatedly purchase, or a bulk purchase. Apply to promotional price is low, the use of short duration, high frequency of daily consumer goods to buy. 3. To purchase the same manufacturers to produce a variety of products, cust