Residual analysis (Residual Analysis).docVIP

 PAGE \* MERGEFORMAT 6 Residual analysis (Residual Analysis) Accounting regarding residual analysis (Residual Analysis) is defined as the net tangible assets to measure the company’s remaining assets, the last remaining assets to analyze brand equity. However, this means that in marketing consumer product is the probability of selecting the final result. Or by comparing a particular brand of selected degree, attribute, visibility, and other brands of non-property after deduction results. Srinivasan (1979), Rangaswamy et al (1993), Kamakara and Russell (1993), Park and Srinivasan (1994) are successively carried out research in this area. Here I use the recently published Park and Srinivasan (1994) studies to explain. Residual analysis framework is as follows: Customers for a particular brand favorability should be expressed in the following three First, for the specific brand purchases Second, compared with the average amount of purchasing brand, customer specific brand of personal choice probabilities More Thirdly, the particular brand of the unit contribution margin Particular brand asset contains the following two. First, customers expect a particular brand of brand equity multiplied by the number of customer sampling Secondly, from the corresponding total number of samples divided into client sales total sales of the product In short, in the above process, together with a specific brand sales multiplied customers to choose a specific brand more than any other brand of access probability. A better understanding of these instructions below: First, the brand’s profitability is defined as follows Profitability brand consists of two parts. Part is the basic profitability, partly due to the brand’s profitability. Even without the relevant brands can also produce the original profit, which is the basic profitability. Because of the corporate brand, so will demand for products increases. We believe that the emergence of brand sale