unit1Reading教案牛津版必修4.doc

PAGE  PAGE 5 unit1 Reading教案 牛津版 Step1: Lead—in Enjoy a very interesting video, please. Does it have an interesting impression on you, boys and girls? After learning “Welcome to the unit”, we know ads are a kind of poster that makes us want to buy a product or a service. When you see a clever advertisement in a newspaper, do you say to yourself, Ah, thats good. Id like to have one of those? Or do you say, What lies are they telling this time? Advertisements can be extremely useful and persuasive if they are honest; if you have broken your pen and you want to buy another, you may want to look at as many advertisements for pens as you can find. That will help you to choose the model, color and price that you are satisfied with. But do you know any basic advertising knowledge? There are two basic types of advertisements. What are they? (commercial advertisements and public service advertisements-PSAs ) Today, we’ll learn something about advertisements. Please answer the following questions. Where can you find the advertisements? Do you like advertisements in the media? Do you think ads play an important part in our lives? Why or why not? Do you think there are too many of them and that they are everywhere? What kind of things can be advertised? Why do companies and organizations advertise? What kind of things can be advertised? (Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.) Step2: Fast Reading for general ideas Skim and scan the text to answer the questions on page2. Answers: 1. To buy a product or service or believe in an idea. Public service advertisements. To educate people about health, safety or any other issue which affects public welfare.Listen to the tape about the text and finish Part C1 on page 4. Answers C1 1. They are most commonly found in newspapers and magazines, on billboards, the Internet, radio and television. 2. A commercial advertis