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Editorial Insights (November 2012)
Technology Innovation Management Review
November 2012
Editorial
Chris McPhee, Editor-in-Chief
Welcome to the November 2012 issue of the Technology
Innovation Management Review. In this issue, our au-
thors present insights about green innovation, supply-
chain simulation, and process adaptability and align-
ment, along with lessons learned from globalization
and entrepreneurship.
startup need to know to enter China? The author
draws upon her experience helping American, Cana-
dian, and European startups develop and implement
their internationalization strategies. A seven-part inter-
nationalization strategy for startups is presented, in-
cluding discussion and insights aimed at the Chinese
market in particular.
Tommi Lampikoski, a visiting scholar at the Haas
School of Business, University of California Berkeley,
identifies the managerial capabilities that companies
require to gain competitive advantage through green in-
novations. The case of Interface Inc., a globally operat-
ing carpet manufacturer, illustrates how a strategy for
environmental responsibility is compatible with radical
innovation. This approach requires companies to in-
vest in the three Rs of managerial capability to con-
tinously Research innovations, Recognize opportunities,
and Revolutionize the industry.
This issue also includes a report on a recent TIM Lec-
ture by Wes Biggs, President and CEO of Triacta Power
Technologies, who shared the 29 key lessons he has
learned through his experiences with entrepreneurship
both within large technology companies and as part of
the senior management and founding teams of techno-
logy startups. The event was held at Carleton University
in Ottawa, Canada, on October 11th, 2012.
As always, we welcome your feedback, articles, and sug-
gestions for future themes. We hope you enjoy this is-
s
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