银川京能天下川公关活的动策划方案.ppt

京能·天下川;今天的话题;总体活动结点;核心概念是什么;具体执行方案;活动主题Activities Theme;凤舞银川 能动中国 京能·天下川 项目启动暨开盘发布会 ;主题阐述;备选主题;前期准备Preparation;;邀请嘉宾Preparation;■ 嘉宾类别： 1、政府领导（自治区与银川市相关领导） 2、宁夏自治区主流媒体 人员：29名/单位 目标：宁夏自治区主流媒体 3、银川市房地产业内人士 人员：20名/单位 渠道：特别邀请 4、前期积累意向客户 人员：600名 ■ 嘉宾人数：约800 ■ 邀请形式：请柬—制作精美邀请函，附发布会内容及流程。;活动流程Activity flow;活动流程;附：专访对象与话题;主持人建议The chairpersons recommend that;主持人：佟 亮;场地建议Venue suggestions;九州国际 、 阅海宾馆 、人民会堂;阅海宾馆;人民会堂;背景板建议和现场布置示意Background Activities;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile 5.2.0.0. Copyright 2004-2011 Aspose Pty Ltd.;媒体策略Field Packaging ;三类媒体分级别进行推广 各类媒体均选择一个喉舌做专访，以专题性通稿进行报道 二类和三类媒体采用整版软文硬排，以新闻和消息宣传京能实力 配合户外媒