我国旅行社经营体系的调整的目标模式探索.docVIP

我国旅行社经营体系调整的目标模式探索 摘要：自1978年以来，我国 旅游 业得到了迅速的 发展 ，作为旅游业重要组成部分的旅行社也从发展初期的寡占行业发展成为现在的垄断竞争行业，行业规模已经基本形成。然而，正如许多学者和业内人士所注意的那样，与我国旅行社市场结构变迁过程相伴而生的是我国旅行社业的发展渐入困境，现行旅行社经营体系暴露出越来越多的 问题 。与此同时，《服务贸易总协定(GATS)》的最终达成和我国政府对加入包括《服务贸易总协定》在内的世界贸易组织的坚定态度，决定了我国旅行社业终将直接面对由外国旅行社的进入而对我国旅行社的发展所形成的挑战。本文试图通过对我国旅行社行业特征和现行经营体系的系统 分析 ，提出我国旅行社经营体系调整的目标模式，以使我国的旅行社行业未雨绸缪，更为有效地迎接挑战和参与国际竞争。 关键词：旅行社；经营体系；目标模式 Abstract: Since 1978, our country tourism obtained the rapid development, also widowed occupied the profession as the tourism important component’s travel agency from the development initial period to develop into present’s monopoly competition profession, the profession scale already basically formed. However , just like many scholars and the professional pay attention such, what is fresh with Our country Travel agency market mechanism vicissitude process accompanying is Our country Travel agency’s industry development gradually enters the difficult position, the present travel agency manages the system to expose more and more questions. Meanwhile, “Trade in services General agreement (GATS)” achieves finally with Our country Government to joins including “Trade in services General agreement” the World Trade Organization’s firm manner, had decided Our country Travel agency industry will face directly finally by the forEign travel agency enters, but forms to Our country Travel agency’s development challenge. This article attempts through to Our country Travel agency profession characteristic and the present management system’s system analysis, proposed that Our country Travel agency manages the system adjustment the goal pattern, causes our country’s travel agency profession to provide for a rainy day, meets the challenge and the participation international competition effectively. key word: Travel agency; Management system; Goal pattern 一、我国旅行行业经营体系剖析 我国旅行社业经过十几年的发展，已形成一定的规模，并在行业法规、行业制度和市场机制的双重作用下形成了自身的特征：从我国旅行社业的类别结构[1]来看，三类社占压倒优势；从我国旅行社业的规模结构来看，小规模旅行社占绝对多数；从地理分布情况来看，我国旅行社在全国的分布基本