Lesson 北师大必修四.pptVIP

Where have you seen them? Watch a video of an advertisement and guess “What product is it for?” “What advertisements have you seen?” Just do it. Make the change. 　 Impossible is nothing.　 Let’s make things better. 　 　　 MMs melt in your mouth, not in your hand. Public Advertisements in the street at bus station on the bus advertisement on the radio advertisement on TV advertisement in the magazine advertisement on the Internet What does the passage talk about? The advantages and disadvantages of ads B. Different sorts of ads C. The development of advertising D. The effect of ads on our life E. People’s attitude toward ads Fast reading C Para 1 Para 2 Para 3 Para 4 Para 5 the classic ads the ads in the market modern ads the top ads of today the public ads Match the main idea of each paragraph. Careful Reading When does the simplest type of advertisement work? 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Answer the questions They works when there is not much competition. Because people are used to seeing high standards of visual design. 3.What’s the top advertisers’ aim ? A. To create something that has never been seen before and is fascinating for people to look at. B. To make contributions to society. C. To use modern techniques of design. D. To make people know their products. A 3. What ideas do today’s advertisers use to make you notice their products? New and unusual ideas and humor. 4. What has the government done during the last decade? Public advertisements, such as giving up smoking, saving water, helping the poor, fighting aids. Find these words in the text and guess their meanings. approach, stand out, suggest, classic, concept, consist of, contemporary , c