移动支付APP流程指南.pptVIP

Openness Collaboration Key to Success of Mobile Payment SPEAKER：GUOHUA XI JUNE 24, 2013 Bright Market Prospects for Mobile Payment By 2012 Mobile Payment User Base 300million plus Trading Amount 150billion plus yuan Mobile Banking User Base 200million plus Mobile Banking User Base 200million plus According to China’s 12th Five-year Development Plan for e-Commerce, by 2015, China’s e-Commerce trade volume would quadruple to exceed RMB 18 trillion. Our estimate of China’s Mobile Payment trade amount will surpass RMB 700 billion. Ecosystem Complexity Makes It Key to Collaborate with the Financial Industry Device makers Financial Co.s Internet Co.s SIM Vendors 应用服务 提供商 Merchants Platform Providers Chipset Makers Strategic Cooperation with China UnionPay Agreement signed on 21 June 2012 Financial standards setter and leader 3 Major Targets 1 2 3 Standard Specification Complementary Advantages Co-Marketing Cooperation Model Responsibilities 100+ Demo biz districts 1.26m Equipped terminals CMCC China UnionPay Mobile Internet Business Bank Mobile Internet Business Bank Cooperation Achievements Banking Apps 13 9Banks 1.2 million + POS machines upgrade Many Choices of Payment Apps Bank Account Checking Mobile Shopping Mobile Transfer Public Utilities Payment Mobile Remittance Mobile Wallet Public Transport Apps Bus ticket Metro ticket Hotel Booking Railway ticket Boarding Pass Records Checking Balance Checking Highly Efficient Corporate Apps Parking Attendance Office Access Lunch Cafeteria Next Steps 14 focus cities 15 public transport apps 30 banking apps 20 school or business apps 10 million plus NFC devices Advice：Scale up Accelerate Unify NFC testing specification and tools Lower the price of devices, SIMs, chipsets Expand public transport like and daily life related key apps Advice：Collaboration among Operators Testing Specification NFC apps Roaming Experience Sharing ... ... Thanks