AirlineofEngland.pptVIP

Group Five: 贺晓，刘婷，曾晓，周欣欣，陈清清，曾言，唐文静 The second biggest cheap airline of Europe Setting time: 1995 The flights’ quantity: 173(+63 for reservation) Headquarters: Luton, London Slogan: Come on, lets fly! Founder: Sir Stelios Haji-loannou CEO(chief executive officer): Andrew Harrison CFO(Chief Finance Officer): Jeff Carr COO(chief operating officer): Cor Vrieswijk Andy Harrison 英国易捷航空公司是英国一家提倡不提供不必要服务的廉价航空公司，因为其低价、简洁的服务受到英国大众的欢迎。易捷航空采取直接销售而不通过代理，不售票，不提供餐食和饮料。与美国西南航空公司最大的不同是，易捷航空公司没有售票代理，只接受直接预定，顾客也可以购买不是飞机上的餐食和饮料。 EasyJet Airline Company Limited is a low-cost Airline which advocate to not provide unnecessary service. On account of providing low prices and terse ([t?:s]简洁的) service was popular with British public. EasyJet would rather adapted direct sales than hiring agent to sell tickets. In airplane, the company not providing meals and drinks directly. Customers also can buy an inflight meal and drink should they wish. EasyJet Airline Company Limited was established in 1995. At beginning, the company operated by two rented airplane. The first destination was Glasgow. The CEO of company launched the low-cost Airline( or No Frill Airline) at 29 pounds. The advertising Slogan is : The airplane ticket from London to Glasgow is cheaper than a pair of jeans. The solution was received businessman and local people reply and got huge success. The tickets of flight full booked immediately . 易捷航空建立于1995年最开始的运营依靠两架租来的飞机。第一个目的地是格拉斯哥，以29英镑推出超低价航班，广告口号是“伦敦至格拉斯哥，比一条牛仔裤还便宜！” 这一招立刻在商务人士和散客中都取得了成功，航班完全客满。 Strategy Commitment to safety and customer service; 顾客服务安全的承诺 Simple fare （票价）structure- book early for low prices;简单的票价结构-提前预订价格低 Low costs;低成本 Strong Branding; 强大的品牌 Multi base network- dense point –to-point services, mainly between major European airport ; 多基地网络-密集的点至点–服务，主要在欧洲主要的机场 Strong corporate culture 强大的公司文化 Easyjet’s strategy and business model is based on six keys strengths that support their competitiveness, scalability and sustainable growth易捷航空的策略和商业模式基于六