2013人教版选修9unit 5“inside advertising using language”课件.pptVIP

* Keeping Advertisers Honest Discuss There are many advertisements around us, some are honest, while some are dishonest. Appreciate the following advertisements, tell which one you believe and which you don’t. Renew your skin in seven days! The law. Advertising organizations. Complaints organization. The consumer. Read the passage quickly and find out the ways to keep advertisers honest. a. can make the company stop using the offending advertisement if a complaint about an ad is correct. b. is also responsible for checking the product before buying. c. can prevent advertisers doing the wrong thing. d. make rules that are called a code of ethics for everyone in the organization to follow. Match the two columns. 1. The law 2. Advertising organizations 3. Complaints organizations 4. The consumer Would you complain about any of the advertisements in this passage? The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser. Language points 1. and so 连接并列句 Thanksgiving is an only American holiday and so neither British people nor Australian people celebrates it. 感恩节只是美国人的节日,因此英国人或者澳大利亚人都不过这个节日。 She is tired of her busy city life and so she plans to spend her winter holidays in a small village with her husband. 对繁忙的城市生活感到厌倦, 她决定和丈夫一起到一个小乡村过寒假。 2. One way to control advertising is to make laws that prevent advertisers doing the wrong thing. 控制广告的方法之一就是制订法律以约束广告商们的不法行为。 one way to …is to… （做某事的）方法之一就是…… One way to help them is to help them learn to help themselves. 帮助他们的方式之一就是帮他们学会自助。 3. In some countries advertising alcoholic drinks or tobacco is banned altogether. 在一些国家，为酒精饮品和香烟做广告是完全禁止的。 ban v. （尤指法律上）禁止 n. 禁令，禁止 There is a ban on smoking in this theatre. 这戏院内不准吸烟。