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Effective media communication of disasters Pressing problems and recommendations.doc

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Effective media communication of disasters Pressing problems and recommendations

BMC Public Health BioMedCentral Research article Open Access Effective media communication of disasters: Pressing problems and recommendations Wilson Lowrey?1, William Evans?2, Karla K Gower?3, Jennifer A Robinson?4, Peter M Ginter?5,6, Lisa C McCormick*?6 and Maziar Abdolrasulnia?5,6 Address: 1Department of Journalism, University of Alabama, Tuscaloosa, USA, 2Department of Telecommunication and Film, University of Alabama, Tuscaloosa, USA, 3Department of Advertising and Public Relations, University of Alabama, Tuscaloosa, USA, 4Department of Public Relations, University of Florida, Gainesville, USA, 5Department of Health Care Organization and Policy, University of Alabama at Birmingham, Birmingham, USA and 6South Central Center for Public Health Preparedness, University of Alabama at Birmingham, Birmingham, USA Email: Wilson Lowrey - wlowrey@; William Evans - wevans@; Karla K Gower - gower@; Jennifer A Robinson - jrobinson@; Peter M Ginter - pginter@; Lisa C McCormick* - lmccormick@; Maziar Abdolrasulnia - maziabdo@ * Corresponding author ?Equal contributors Published: 6 June 2007 Received: 11 December 2006 Accepted: 6 June 2007 BMC Public Health 2007, 7:97 doi:10.1186/1471-2458-7-97 This article is available from: /1471-2458/7/97 ? 2007 Lowrey et al; licensee BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Abstract Background: Public health officials and journalists play a crucial role in disseminating information regarding natural disasters, terrorism and other human-initiated disasters. However, research suggests that journalists are unprepared to cover terrorism and many types of natural disasters, in part because of lack sufficient expertise in science and medicine and training. The objective of this research