Haagen-Daz By Sindy要点.ppt

Green flurries（绿岛飘雪） (1000克￥328) Dream angel (梦幻天使) 78dream boat in the Aegean Sea （爱琴海之梦舟）, 88 Ghost in the shell （风中奇缘），279 brown dream（啡色梦境）59元 pretty in pink （红粉佳人） 59元 Oriental feelings（东方情怀）279love life （情系今生）240 ice cream hot pot （冰激淋火锅）230左右 a ball of ice crame(单球)38 compared with ”guangming” A ball of ice cream 5 yuan Romantic names VS high prices Elements of the myth 1 The first is all natural myth 2 Haagen - Dazs create a way of life. A life philosophy : Luxury and high quality 3 Haagen - Dazs the most glamorous part is related to internationalise The life of the imagination In CHINA 1 Being a luxury in China 2 Haagen - Dazs in Chinas higher - end route, select only open up shop in a busy section of the big city 吉克隽逸 endorse Haagen-Dazs 爱她，就带她去哈根达斯 If you love her,take her to Haagen-Dazs. Compared to other ice cream food, Haagen Dazs consumer groups to be much smaller. 相比其他冰淇淋食品，哈根达斯的消费群体要小得多 It is understood that the Haagen Dazs almost do television advertising, the majority of ads are highly visual impact of the print ads, in particular some of the media release, lock those pyramid tip consumers. 据了解，“哈根达斯几乎不做电视广告”， 大部分广告 都是极富视觉冲击力的平面广告，在特定的一些媒体 上发布，锁定那些金字塔尖的消费者。 Haagen Dazs advertising words, there are always many creative ingenuity, so it is familiar with relish by the people.  哈根达斯的广告词，总是有许多别出心裁的创意，因此 为熟悉它的人们所津津乐道。 initial advertisements such as: delicious Haagen Dazs, like gold in the 24-K 24K, Japan Kobe beef, in particular the original palm oil, and the ordinary mushroom truffles, and Chinas ceramics, Tiffany Africa …… ice cream areas in the Need for.  最初的广告词如:“美味的哈根达斯，就像黄金里的24K 足金，日本神户的牛肉，特别原始的棕榄油，平凡蘑菇 的块菌，中国的陶瓷，非洲的人妖……是‘冰淇淋领域’ 中的极品之作。”  love her, take her to Haagen Dazs This classic sensational advertisements to attract more numerous Haagen Dazs lovers become regulars. Love the product label affixed to Haagen Dazs has become an intelligence peoples feelings and love Token