旅游景点中的跨文化因素翻译策略.docxVIP

旅游景点跨文化因素翻译策略 摘要 旅游业在全球范围内的迅猛发展对世界经济文化产生了巨大的影响，使不同文化背景的人们进行跨文化交际变成一种需要。外国游客来华旅游的主要目的是更好地了解中国的文化，而不仅仅是自然的风景。这就对旅游资料的翻译提出了更高的要求。旅游资料的翻译不是字对字的转变成相应的外文了事，而应该充分揭示其文化内涵。然而，由于诸多因素，现有的旅游资料的翻译问题颇多，质量上良荞不齐，给中国的旅游行业带来了负面的影响。 本文提出了旅游材料的翻译应当从跨文化的角度下来进行的概念，并且探索了解决当前翻译问题的一些行之有效的方法与措施。 关键词 文化因素 旅游资料英语翻译 跨文化交际 Translation Strategies for Cross-Cultural Elements in Tourism Abstract Tourism has become an important industry undergoing rapid growth on a global scale. The development of the travel industry has, in turn, exerted a tremendous influence on the economies and cultures of the world. Tourism creates the need to communicate with people of various cultural backgrounds. The main purpose of tourists is to get a better understanding of Chinese culture, rather than just enjoy natural beauty, which demands the translation of tourist materials not only from the linguistic perspective, but also from the cultural perspective. However, a large number of problems appear in currently translated tourist materials owing to various factors, which have brought about serious negative impact on Chinas tourism. This paper attempts to put forward a notion that English translation of tourist materials should be done in a cross-cultural perspective, and it also tries to explore suitable methods to deal with these problems. Key words translation tourist materials cross-cultural Contents TOC \o 1-3 \h \u  HYPERLINK \l _Toc3589 1. Introduction  PAGEREF _Toc3589 5  HYPERLINK \l _Toc22021 2. Literature Review  PAGEREF _Toc22021 7  HYPERLINK \l _Toc15063 2.1 Review of the Researches on Tourist Translation in China  PAGEREF _Toc15063 7  HYPERLINK \l _Toc18336 2.2 Analysis of the Existing Problems in Current Research  PAGEREF _Toc18336 8  HYPERLINK \l _Toc23161 3. Intercultural Tourism Translation  PAGEREF _Toc23161 10  HYPERLINK \l _Toc30077 3.1 Characteristics of tourist materials  PAGEREF _Toc30077 10  HYPERLINK \l _Toc27702 3.2 Intercultural Tourism and Tran