国际贸易实务第16章.pptVIP

Chapter 16To Receive Visitors 16.1 Background Information It is well know that industrial markets are characterized by extensive personal interaction between a wide variety of functions in both selling and buying companies. When companies establish relationships across national boundaries the “international variables” of language, culture, education and political differences are added to those present in domestic markets. Thus the need for, and problems of, establishing interpersonal relationships between international marketing and purchasing are likely to be more pronounced. Receiving the