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如何作价值评估
An Summary of Valuation Methods
1
Some Initial Thoughts
One hundred thousand lemmings cannot be wrong Graffiti
We thought we were in the top of the eighth inning,
when we in the bottom of the ninth.. Stanley
Druckenmiller
2
A philosophical basis for Valuation
“Valuation is often not a helpful tool in determining when to sell
hypergrowth stocks”, Henry Blodget, Merrill Lynch Equity Research
Analyst in January 2000, in a report on Internet Capital Group, which
was trading at $174 then.
n There have always been investors in financial markets who have
argued that market prices are determined by the perceptions (and
misperceptions) of buyers and sellers, and not by anything as prosaic
as cashflows or earnings.
n Perceptions matter, but they cannot be all the matter.
n Asset prices cannot be justified by merely using the “bigger fool”
theory.
Postscript : Internet Capital Group was trading at $ 3 in January 2001.
3
Misconceptions about Valuation
n Myth 1: A valuation is an objective search for “true” value
• Truth 1.1: All valuations are biased. The only questions are how much
and in which direction.
• Truth 1.2: The direction and magnitude of the bias in your valuation is
directly proportional to who pays you and how much you are paid.
n Myth 2.: A good valuation provides a precise estimate of value
• Truth 2.1: There are no precise valuations
• Truth 2.2: The payoff to valuation is greatest when valuation is least
precise.
n Myth 3: . The more quantitative a model, the better the valuation
• T
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