Marketing Research的课件- In_sum_s.pptVIP

In sum … Session: May 7; 2010 HBBAT: -; Sheets only. Some examples of Marketing Research Problems : Villa Pardoes, Esprit, Tio Pepe sherry: Image/Competitive Positioning? Dela, Océ, T-Mobile: Optimal ‘product package’? Albert Heijn/Vodafone: Effectiveness of local promotion ads / in-store electronic displays? Neckermann mail order company: Set up efficient direct mailing campaigns? ixX Pharma: Improve Shelf Display? Fortis Bank: Segmentation and Targeting the ‘private’ market? Cases: Some Types of Analyses(Main methods)+ auxiliary Image/Positioning research (MDS)+regression NPD research (Co