工商管理专业英语6Unit521世纪管理亮点20150329课件.ppt

English Course for Business Administration 工商管理专业英语 Unit 5 The Highlighting Elements to Management in the New Era 新时代经营管理的重点　　 Unit 5 Unit 5 The highlighting 4 elements that are drastically reshaping the world of management: 四个重要因素正在重新塑造管理领域。 1. The Internet 互联网 Communication technologies are driving massive change in the world of management. 通讯技术正在使管理领域发生巨大的变化。 In the future, one of the most important jobs in your company will be that of chief Web officer. 未来，公司最重要的岗位是首席网络官。 (CIO=chief information officer首席信息官) ■ Web officers and in fact, people through-out the organization must be adept at spotting opportunities and exploiting them quickly and more effectively than does the competition. 网络官其实是企业中那些必须善于发现机遇并迅速地利用机遇的人，这比竞争更有效。 2. Globalization 全球化 Multinational enterprise have offices and production facilities in countries all over the world. 跨国公司在全球都有办事处和生产厂。 ■ Even small firms that do not operate on a global scale must make important strategic decisions based on international considerations. 即便在不是全球经营的小公司，也必须以全球的视野做出重要的战略决策。 ■ Firms today must ask themselves, "How can we be the best in the world?" 当今所有的公司必须向自己提出这样一个问题“我们如何成为世界上最好的？” 3. Knowledge Management 智能管理 ■ Perhaps the most important force for change in management is the growing need for good new ideas. 　　改变企业管理最重要的力量大概是对日益增长的新观念的需求。 ■ "We have moved from an economy of hands to an economy of heads." 我们已经从双手的经济转向大脑 的经济。（从劳力者