从社会网络角度研究微博.docVIP

从社会网络角度分析微博 To analysis microblog from the perspective of social network 摘 要：微博自诞生之日起到现在仍然方兴未艾，作为一种自媒体在舆论的大环境中扮演着越来越重要的角色。微博这种新媒体的产生给社会网络分析带来了新的平台，国内外学者也对此进行了诸多研究。本文以社会网络分析为视角，对近年来学者对微博这种新媒体的研究分别以关系群体和微博应用功能为导向作出综述。以此为基础，探讨未来社会网络视角下微博研究的方向。 Abstract: the microblog since birth day present still emerging, as a kind of the media in the environment of public opinion plays a more and more important role. Weibo production of this new media brings to the social network analysis is a new platform, also has many research scholars both at home and abroad. In this paper, based on the perspective of social network analysis in recent years scholars on weibo, respectively in the research on the new media relations group and microblogging application function oriented under this article. On this basis, this paper discusses the future social weibo research under the network perspective. 关键词：微博，社会网络，群体，应用功能 Keywords: microblogs, social networks, groups and applications 微博最先出现于美国，其中最具代表性的微博网站即是成立于2007年的Twitter。随着新浪微博的开通，2010年成为国内微博元年。自从微博诞生之日起，国内外许多学者已经对它做出了大量研究。这些研究的路径不外乎两种，一种侧重于从具体微博的内容上进行分析，另一种侧重于宏观上的整体把握，也即微博用户结构上的研究。而从社会网络视角来研究微博即是一种整体结构研究。 Weibo first appeared in the United States, one of the most representative of the microblogging site Twitter is founded in 2007. With sina weibo launched, in 2010 became the first year of weibo in China. Since the emergence of the weibo, many scholars at home and abroad have made a lot of research about it. The path is nothing more than two of these studies, a focus on the weibo content from specific analysis, a focus on the overall grasp on the macro, which is study on the structure of weibo users. And from the perspective of social network to study the weibo is a kind of whole structure research. 作为一种新媒体同时也是自媒体，它从博客中来，同时微博又有它自身的传播特点。首先，微博有140个字符的内容限制，这决定了它的短小精致，可读性强；其次，博客主要以网络为媒介而微博主要以手机等移动互联网为媒介，从而微博有它得天独厚的即时性；再次，微博的用户量大面宽，互动频繁，是一种典型的社交网络。 As a kind of new media and the media, it from the blog, microblogging and has its own propagation c