Chin与ese rastaurant.ppt

Group Assignment;1.Background;1.Background cont.;;1.Background cont.;1.Background cont.;Classification of Businesses;Classification of Businesses cont.;3. Macro─environment ;;PESTEL analysis of the macro-environment;PESTEL analysis of the macro-environment;PESTEL analysis of the macro-environment;4. Porter’s model – discuss the five force in  terms of the industry;4.1 The intensity of competitive rivalry;4.2 The threat of the entry of new  competitors;4.3 The bargaining power of customers  (buyers);4.4 The bargaining power of suppliers;4.5 The threat of substitute products or  services; ;5.1 Growth industry;5.2 Fragmented industry;6. Strategic recommendations at functional  and business level;6.1 Choosing the restaurants location;6.2 Adopt cost leadership strategy;6.3 Control the quality of product;6.4 Decrease unnecessary expense;6.5 Strength the human resource management  and build flat organization;2.Competitors