2014旅游感知形象研究综述_解为.pdfVIP

Abstract: Due to strong development momentum and the intense competition among tourist destinations in tourism, the study of tourism apperceiving image is more and more concerned by the tourism academic circles at home and abroad. Important content and major achievements about domestic and overseas study of tourism apperceiving image are summed up by literature analysis. The study has important signifi cance in terms of domestic tourism image. Key words: tourism; apperceiving im