外贸函电第一单元.ppt

外贸英语函电 About the course: 1.Definition English business correspondence refers to the letters , cables, telexes, faxes and e-mails dealing in international business. 外贸函电就是指在对外贸易中所使用的信件、电报、电传和传真。 2. Aim The purpose of this course is to help you learn how to write good business letters by using up-to-date expressions in the simplest language. 教会同学们运用最简练、最新颖的表达法来撰写和阅读一封标准的外贸函电。 3. Features 1） It has its unique language style and jargons 2） It is full of business terms and abbreviations 3）There is a close relations between BEC and international trade 4. Emphasis We need to emphasize the importance of memorizing and writing practice in learning. Structure： letterhead 信头, Reference and date 编号和日期, inside name and address 封内名称与地址, attention line 注意事项, Salutation 称呼, subject line 事由, body 正文, complementary close 结尾敬语, signature 签署, enclosure 附件, carbon copy notation 抄送, postscript 附言 * 目录 主编 王 丽 Unit One Introduction to Business?Letters Unit Two Establishing Business Relations Unit Three Inquiries Unit Four Offers Quotations Unit Five Firm Offers Unit Six Non-firm Offers Unit Seven Counter-offers Unit Eight Placing Confirming an Order Unit Nine Declining an Order Unit Ten Placing Repeat Orders Unit Eleven Terms of Payment 下一页 目录 Unit Twelve Urging Establishment of L/C Unit Thirteen L/C Amendment Extension Unit Fourteen Shipment Unit Fifteen Packing Shipping Marks Unit Sixteen Insurance Unit Seventeen Making a Claim Unit Eighteen Acceptance of a Claim Unit Nineteen Replacing Merchandise Unit Twenty Processing Assembling Trade Unit Twenty-one Compensation Trade 上一页 主编 王 丽 Criteria for Business Letters A. COURTESY In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience. B. CORRECTNESS Correct gram