克莱斯勒衰落启示录(国外英文资料).docVIP

克莱斯勒衰落启示录 , guide language, As the financial crisis and high oil prices and its influence factors in the industry itself, the pattern of world automobile industry for half a century is full rewrite, once again the U.S. auto industry, is helplessly towards destruction, especially the big three almost all fell into the abyss of bankruptcy. Ten years, Chrysler as a foundling, first was cast aside by Daimler, again, and then abandoned by the market, finally still is on the brink of bankruptcy, its reason is lack of innovative products, property rights, etc., the on and off, is quite sufficient for domestic enterprises to take. Chryslers apocalypse Vin in Puritan · case speed view Walter Chrysler to cooperate with friends from 1925 built the first car - Chrysler B70, to August 2007 zip the capital management from daimlerchrysler group $7.4 billion deal to buy a 80.1% stake in Chrysler, and bear the huge worker after pension and medical costs, zip the Chrysler aggressively for the personnel adjustment and the strategic reorganization, retained the original home depot CEO Mr Nardelli Chrysler at the helm of the United States. Today, as one of the big three American cars, Chrysler is influenced by the Wall Street financial tsunami to the deep, first from capital chain crisis intensified, face the danger of bankruptcy, and then pass to gms merger has been on hold. Nader benefit at the end of November 2008 aboard a private jet with gm, ford, President meet the results to a locked door, U.S. government officials for help even ridiculed by taxpayers and condemnation. Chryslers performance in the Chinese market is not very desirable, China sold 8207 units in the first half of 2008, it sold 2654 vehicles, including 300 c models fell 17.3% year on year, moreover also experienced a recall, is worse. Expert analysis, in the United States has been facing a serious crisis of Chrysler now no longer continue to fight the it already lost land of China, both lost the abundant capital stre