义务三 商标(国外英语资料).docVIP

任务三 商标 Henry Ford, King Camp Gillette, wal-mart (Samwalton). Common words can easily impress the consumer, but also provide a wide range of opportunities for trademark designers. Common words include nouns, verbs, adjectives, nouns, numerals, and foreign words. Lucky, Apple, 999, 7-up, Audi, etc. The use of imaginary words in trademark English is also common. Logo designers according to the characteristics of the product, quality and function, use all kinds of the theory and method of word formation as well as combined with linguistics, marketing, aesthetics, psychology and cultural factors,