国际一流汽车厂家介绍系列 大众汽车的介绍.ppt

5 Pillar Strategy Products CC VIDEO 5 Pillar Strategy Products Brand Essense VIDEO Quality Improvements by Calendar Year 2004 - 2008 The Best Residual Value Model in Segment The Best Overall Brand 5 Pillar Strategy Products 5 Pillar Strategy Products 5 Pillar Strategy Products Mark Barnes Chief Operating Officer, VW Brand Toscan Bennett Vice President Product Tim Ellis Vice President Marketing Rabbit Jetta Eos Brand Positioning Dealer Network Brand Positioning Dealer Network VWoA Brand Positioning Dealer Network VWoA Local Production Stefan Jacoby President and CEO Volkswagen Group of America “Realistisch” “Get Real” The World’s Most Innovative High-Volume Brand Brand Positioning Das Auto. Source: FPQ Prognosis, K-GQS-8/2 Complaints / Vehicle after 12 Month Ownership 1.39 1.22 0.98 0.83 (YTD) Problems /100 Vehicles 0.80 12% 20% 15% 2004 2005 2006 2007 2008 Fcst.