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课程复习 天津外国语大学——电子商务doc
题型:匹配(缩写与解释)1分*10
判断 1分*10
单选 2分*20
问答 8分*2
分析 10分+14分
EC:electronic commerce ,the process of buying, selling, transferring or exchanging products, services, or information via computer networks.
E-business: a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization.
VANs: valued-added networks , networks that add communications services to existing common carriers
LANs: local area networks
IOSs: interorganizational information systems, communications systems that allow routine transaction processing and information flow between two or more organizations.
Intraorganizational information systems: communication systems that enable e-commerce activities to go on within individual organizations.
An EC framework
Electronic commerce applications
Direct marketing; search jobs; online banking; e-government; e-purchasing; B2B exchanges; C-Commerce; social networks; e-learning; M-commerce; auctions; travel; online publishing; consumer services
People
Public policy
Marketing and advertisement
Support services
Business partnerships
classification of EC by the nature of the transactions or interactions
B2B: business-to-business, e-commerce model in which all of the participants are businesses or other organizations.
B2C: business-to consumer, e-commerce model in which businesses sell to individual shoppers.(eg.e-tailing) 亚马逊
B2B2C: business-to-business-to-consumer, e-commerce model in which a business provides some product or service to a client business that maintains its own customers. wishlist
C2B: consumer-to-business, e-commerce model in which individuals use the internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need. 例子:Priceline
C2C: consumer-to-consumer, e-commerce model in which consumers sell directly to
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