课程复习 天津外国语大学——电子商务doc.doc

题型：匹配（缩写与解释）1分*10 判断 1分*10 单选 2分*20 问答 8分*2 分析 10分+14分 EC：electronic commerce ,the process of buying, selling, transferring or exchanging products, services, or information via computer networks. E-business: a broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization. VANs: valued-added networks , networks that add communications services to existing common carriers LANs: local area networks IOSs: interorganizational information systems, communications systems that allow routine transaction processing and information flow between two or more organizations. Intraorganizational information systems: communication systems that enable e-commerce activities to go on within individual organizations. An EC framework Electronic commerce applications Direct marketing; search jobs; online banking; e-government; e-purchasing; B2B exchanges; C-Commerce; social networks; e-learning; M-commerce; auctions; travel; online publishing; consumer services People Public policy Marketing and advertisement Support services Business partnerships classification of EC by the nature of the transactions or interactions B2B: business-to-business, e-commerce model in which all of the participants are businesses or other organizations. B2C: business-to consumer, e-commerce model in which businesses sell to individual shoppers.(eg.e-tailing) 亚马逊 B2B2C: business-to-business-to-consumer, e-commerce model in which a business provides some product or service to a client business that maintains its own customers. wishlist C2B: consumer-to-business, e-commerce model in which individuals use the internet to sell products or services to organizations or individuals who seek sellers to bid on products or services they need. 例子：Priceline C2C: consumer-to-consumer, e-commerce model in which consumers sell directly to