超市生鲜产品的供应链优化分析doc.doc

内 容 摘 要 我国连锁超市企业从20世纪90年代初掀起至今，在短短的十几年内已走过从萌芽到成熟的过程，并逐渐成为我国零售业的主流业态。与此同时，农业产业化进程加快，我国的经济发展使居民食品消费水平和消费方式发生了变化，居民食品消费日趋多样化，生鲜产品进入超市的比例提高，超市的生鲜经营成为一大亮点，超市生鲜产品的经营应运而生，以大型超市为主导的现代化生鲜产品供应链正在形成之中。 本文从研究我国超市生鲜产品经营的现状出发，分析目前超市生鲜产品经营的主要模式和特点，归纳了超市和传统农产品市场经营生鲜产品的区别，指出当前超市经营生鲜产品的面临的主要问题是：产品质量把关困难，配送补货衔接不紧密，迂回运输等。 针对超市经营生鲜产品面临的问题，本文介绍了一些解决方法，通过对产品源头建设，加工配送信息化管理以及配送路线等过程的改进，优化整条生鲜产品的供应链流程。 超市生鲜产品经营在我国发展的时间还很短，还有很大的发展空间，论文主要对生鲜产品的供应链做了研究和讨论，这些研究将有助于我国超市生鲜区域的经营，提高经济效益，降低经营成本。 关键词：超市、生鲜产品、信息化管理、供应链优化 ABSTRACT From early 90s of 20th century ，supermarket enterprise in China have come from its infancy to a mature process in a short span of a dozen or so years ，and gradually become the mainstream of retail formats. At the same time, the process of agricultural industrialization speed up .As the development of our country s economic，the residents level of food consumption and consumption patterns have changed ， the residents become more diverse food consumption，the rate of fresh products in supermarket has increased，their business become a bright spot. So the operations of supermarket s fresh products emerged . The modern supply chain of fresh products based on supermarket is taking shapes . This paper studies the business of fresh products developing actuality and its regularity in China, analyses the characteristic of the business of fresh products and concludes the discrimination of the business of fresh products in supermarket and traditional market. At the meantime, it also illustrate the major problems of the business of fresh products in supermarket： difficult to ensure the quality products, not close enough with distribution and replenishment, loss of reverse logistics and so on. As for the problems the business of fresh products in supermarket facing, this paper introduces some feasibility solutions .By means of the construction to products sources，improving the information management of processing and distribution，the management of inventory，optimize the entire supply chain