公交车移动电视的社会现状及改良途径的传播学思考(国外英文资料).doc

公交车移动电视的社会现状及改良途径的传播学思考(国外英文资料) Think about the spread of social status and improved ways of bus mobile TV. Liuzhaoyuan December 14, 2007 17:32 source: -- media channel [size] small print message forum fanchon mobile phone reviews error correction E-mail recommendation: Abstract: Nowadays, the bus mobile TV has become popular in most of the city. This new form of media development at an alarming rate, in the dissemination of information for the passengers of the audience at the same time, there are also the urgent need for improvement. This paper tries to study on the status and Prospect of spread from the bus mobile TV, so as to seek improvement ways to obtain a broader living space. Keywords: bus mobile TV; present situation; improvement; thinking of communication Text: Mobile TV is a new concept of mobile information type outdoor television media, it uses the worlds most advanced digital television technology, television programs transmitted by wireless transmitting and receiving method of ground, can be installed in any receiving device bus, rail transportation and other mobile carriers to receive a clear picture of the mobile tv. [1] Since 2000, Shanghai officially launched the system bus mobile TV systems and services, many of the city around the country have also started to use in two or three years, the rapid spread of each big city. Digital television can be divided into direct broadcast satellite, cable and wireless transmission in three ways according to the transmission mode. The current bus digital mobile TV is the single frequency network through signal transmission, the digital signal coverage rate reached more than 90% in the range of the wireless receiver, so that passengers see TV picture quality. This new mobile media has many traditional media do not have the advantage, but also have drawbacks that need to be improved. The social status of a bus mobile TV At present, China has in Shanghai, Beijing, Guangzhou, Wuhan, Nanjing City, Changchun and m