影视传播学(国外英文资料).docVIP

影视传播学(国外英文资料)The founder of communication studies and the pioneer of the discipline(1) laswell: three basic functions and the 5W model P261(2) lewin: the gatekeeper studies P261(3) hofland: the conditional and complex P262, which introduces the method of psychological experimentation to communication and communication(4) lazaresfield: the contribution of the two levels of communication theory, the research method, P262Gatekeeper, also known as gatekeeper, was proposed by Kurt lewin in the channel of group life. In the process of research groups spread, he thought the flow of information is in some channels containing on, in these channels, according to the rules of fair or is gatekeeper standard, to determine whether information can enter the channel or continue to flow in the channel.Communicator will inevitably stood in their position and Angle of view, to screening and filtering of information, this kind of behavior in the spread of information filtering and filtering is called control (goal), people who have this kind of communication behavior is called the gatekeeper, the gatekeeperIn 1972 proposed the agenda setting theory, the theory is that mass communication is often the opinions of people cant decide on an event or specific views, but can provide information and to effectively arrange related issues about what facts and opinions and attention they talk about the order. Mass communication may not affect what people think, but it can affect what people think. Agenda-setting is the mass media influence societys important way, its views mainly from political science, lippmanns first suggested the idea, opinion is considered a groundbreaking work in the field of communication studies.The reverberation effect theory is that when the experience of the television world tends to be consistent with the experience of the individual, the results will be expanded as much as the hollow echo. This is similar to the theory of selection effect. This requires that news medi