钢结构企业的营销策略(国外英文资料).docVIP

钢结构企业的营销策略(国外英文资料) Marketing strategy of steel structure enterprise In this paper, with contributions by midnight Marketing strategy of steel structure enterprise Abstract: the steel structure system with short development history in China, is currently in the Warlords period. This paper combined with the actual situation of steel structure industry and industry characteristics, analyzes the misunderstanding of marketing concept and method of steel structure enterprises at present, and from the enterprise actual, information collection and processing, customer groups talent, management, branding and other aspects to discuss the steel structure of the enterprise marketing strategy. First, the characteristics and outlook of light steel structure Since 1990s, the development of steel construction in China is very rapid, especially the development of light steel structure is like a raging fire, especially in the construction of industrial buildings is rapid. The characteristics of this structure on light steel, pay attention to the problem of material selection and design of the development trend are introduced briefly in this paper, make the reader have a a more comprehensive understanding of the light steel structure. First, the light steel structure and its scope of application, the so-called light steel structure, usually refers to the structure of the following steel products: The cold-formed steel structure; the hot light steel structure; the welding and high frequency welding type 5 light steel structure; light steel structure; the thin wall welding composite beam and composite column and a welding structure. 1, apply the scope according to the current situation in our country, this kind of structure due to wide use, obvious advantages, has been widely used in industrial workshop, multi-storey industrial plants, office buildings and high-rise buildings in the non load bearing components. The single industrial plant, usually in the form of H steel, welded connecti