茶包装毕业设计.doc

茶包装毕业设计 篇一：茶叶包装_毕业设计论文 ABSTRACT Packaging design is a separate discipline, it is directly the lives of the public service is brand communication between producers and consumers, emotional bonds. In today#39;s era of brand competition, the importance of packaging has far exceeded the value of its basic functions, it has become to advertise their products and promote sales, create brand an important factor. So let the differences of the same form of goods displayed in front of customers is to raise the goods in front of consumers has become the main purpose of packaging design. The world is colorful, people of color realize their true feelings in the design and color as they all lead to passion, in order to better design the perfect combination of color reflected in the brand#39;s packaging, color, design and analysis has its specificity, a better understanding of color and understanding of the product with all aspects of the design can be better. This article outlines the origins of tea culture, and the value of packaging. And analysis of packaging in the consumer psychology of expression. Through the professional design tool to achieve the entire process of tea packaging design show. And the software used to do a simple lack of elaboration. Keywords packaging, consumer, cultural origin, design, process 目 录 1.1 论文选题背景 ................................................ 1 1.1.1 茶的文化渊源 .............................错误！未定义书签。 1.1.2包装的价值................................................. 1 第一章 绪 论....................................................... 1 第二章 商品包装在消费心理中的体现................................... 2 2.1商品包装的的含义与作用....................................... 2 2.2商品包装的心理功能........................................... 2 2.3商品包装设计中的心理策略..................................... 2 第三章 茶叶包装体现的文化特性....................................... 4 第四章 包装设计..................................................... 4 4.1 设计思路 .................................................... 4