《我是好员工》项目书 225.docVIP

全国大型网络职场选秀节目 项 目 书 中 国 网 媒() 目 录 一、项目概要·····················································3 二、项目介绍·····················································4 1、节目名称···················································4 2、节目类型···················································4 3、播出周期···················································4 4、节目定位···················································4 5、项目策划目的···············································4 6、节目形式···················································4 7、评委嘉宾···················································5 三、项目推广·····················································6 1、节目播放平台···············································6 2、节目宣传平台···············································6 3、节目前期宣传···············································6 4、节目后续活动···············································7 四、项目设置·····················································8 1、节目环节设置···············································8 2、节目评分规则···············································8 3、节目奖项设置···············································8 4、节目报名资格···············································9 5、报名方式及赛事咨询·········································9 6、组委会构成················································10 五、项目费用预算················································11 1、奖金预算··················································11 2、宣传推广预算··············································11 附件一：推广网站列表············································12 一、项目概要 创业选秀节目的发展，为社会涌现了一大批创业型人才，但同时也为当今的年轻人带来了一定的影响，新一代的员工普遍变得浮躁、迷茫，盲目的创业让他们更加难以实现自己的人生理想，缺失了对自我的认识以及自我价值的展现。如果说《赢在中国》《非你莫属》等创业选秀节目的火爆是因为给观众和选手提供了创业平台和机会，那《我是好员工》给选手以及选手所在企业提供的是全方位的宣传的机会。 为了结合媒体扩大宣传正确的思想，利用网络媒体的优势改变年轻员工一些普遍的“怕吃苦、挣钱少、一定要当老板”等错误观念，推广和正确树立新的价值观和人生观，打造《我是好员工》这一大型职场选秀型节目成了我们当前第一决定。 《我是好员工》作为一档大型职场选秀节目，可以说它绝不仅仅是一个节目，也不仅仅是一场活动，它以“展示自我能力、弘扬企业文化”为主题，从这个时代人们内心深处的需要出发，它将联手中国最具创造力的企业、调动全方位的推广手段，为各个企业的好员工打造一个展示才华、真正实现人生价值的舞台，同时改变当今年轻一代员工浮躁、怕吃苦、嫌挣