公司理财Chap003_PPT.pptVIP

Financial Analysis 3 Chapter 3 - Outline Financial Analysis 4 Categories of Financial Ratios Importance of Ratios Distortion in Financial Reporting Financial Analysis and Ratios What is financial analysis? Evaluating a firm’s financial performance Analyzing ratios or numerical calculations Comparing a company to its industry and to its past performance A long-run trend analysis over a 5-10 year period is usually performed by an analyst. Ratio analysis may not answer questions, but leads to further inquiry Tools of Financial Analysis 4 Categories of Ratios Profitability Ra