ETHNOGRAPHY分析.pptVIP

ETHNOGRAPHY Ines Tenter ETHNOGRAPHY Ethnography and its Topics The Rise of Ethnography as a Science Scope and Focus Ethnography and its Significance Communicative Functions Summary Ethnography and its Topics The Rise of Ethnography as a Science The Rise of Ethnography as a ScienceThe Ethnography of Communication(as the field has come to be known) Scope and Focus As with any other science, the Ethnography of Communication has two foci: particularistic: is directed towards the description and understanding of communicative behaviour in specific cultural settings generalizing: is direc