ETHNOGRAPHY分析.pptVIP

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  • 2017-06-17 发布于湖北
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ETHNOGRAPHY Ines Tenter ETHNOGRAPHY Ethnography and its Topics The Rise of Ethnography as a Science Scope and Focus Ethnography and its Significance Communicative Functions Summary Ethnography and its Topics The Rise of Ethnography as a Science The Rise of Ethnography as a Science The Ethnography of Communication (as the field has come to be known) Scope and Focus As with any other science, the Ethnography of Communication has two foci: particularistic: is directed towards the description and understanding of communicative behaviour in specific cultural settings generalizing: is direc

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