celebrity endorsement明星代言案例分析.pptVIP

COMPANY: Quality SPOKESMAN: Responsibility CONSUMER: Rational Choice * Recently, there is a piece of news attracts many netizens. It says that Cang Jingkong will speak for a Chinese product with ten million yuan. No matter it is true or not, we can see the market of celebrity endorsement. The celebrity endorsement is the use of celebrities and the plane portrait or video, through a series of promotional carrier terminal so that the product widely known to audiences as a marketing tool. 王菲 ￥25,000,000/ 2 years 成龙 ￥16,000,000/ 2 years 章子怡 ￥15,000,000/ 2 years 姚明 ￥15,