ThesituationanalysisaboutMDproductsofSonyElectronic创新.PDFVIP

THE SITUATION ANALYSIS OF MARKEING CAMPAIGN ABOUT THE SITUATION ANALYSIS OF MARKEING CAMPAIGN ABOUT SONY MD WALKMAN IN Hong Kong DIGITAL PRODUCT SONY MD WALKMAN IN Hong Kong DIGITAL PRODUCT MARKET MARKET Ma Li Ma Li A Proj ect A Proj ect Submitted Submitted in Partial Fulfillment of the Requirements in Partial Fulfillment of the Requirements for the Degree of for the Degree of Master of Arts in Communication Master of Arts in Communication Supervisor: Dr. Chen Ling Supervisor: Dr. Chen Ling School of Communication School of Communication Hong Kong Baptist University Hong Kong Baptist University Hong Kong Hong Kong August 2005 August 2005 Introduction: This marketing campaign is the situation analysis focusing on the MD Walkman of Sony Electronics Company in Hong Kong digital market. With the hot electronic consuming market, more and more people require much on every aspect of life, especially for HK people, no matter how old and what’s sex you are, various of walkman electronic product was brought by people, such as MP3, MP4,MD, CD, digital pens and 3G mobile phones. Walkman electronic product has been considered to be necessity among people’s life,