报刊第五课 期末复系陌资料 英语专业.pptVIP

Lesson Five The Evolution Wars (Time, August 15, 2005) Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Part I. News Writing What is news? News can be defined as two types: broad-sense news and narrow-sense news. By broad-sense news, it refers to all articles put on in mass media. By narrow-sense news. It only refers to objective reportage on newly-happened events, Definitions vary from country to country. There are no universal definition accepted by the global mass media. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Part I. News Writing In China, the government requires that mass media plays the role in publicizing, educating and inspiring people. In spite of differences, the characteristics of news are universal, that is, reporting new facts and passing on various information. Mass media in Western countries play the role in providing information, educating, reform, entertainment, inspiration and so on. According to Western mass media, the value of news includes: activities of VIPs and celebrities, government activities, rare and odd events (sex affairs and scandals), and new social trends. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Part I. News Writing News factors are: importance, timeliness, novelty and interest. By timeliness, news can also be classified into 3 types: hard news, soft news and news in middle. Hard news is not only fresh, but also serious and objective in coverage. Soft news is relax in tone, usually with human interest involved. News in middle is something between the two. Evaluation only. Created with Aspose.Slides for .NET 3.5 Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Part I. News Writing The pillar for modern news are: seeking novelty and arousing sensation. The saying goes: It is not news when a dog bites a man, but absolutel