2004空调之战在健康的旗帜下(国外英语资料).docVIP

2004空调之战在健康的旗帜下(国外英语资料) One day in mid December 2003, AUX executives collective appearance of Chinese Academy of Sciences, health science and technology China resorted to air conditioning on the air conditioner market red book, all sorts of health technology was condemned, claimed to the air conditioning industry false health technology off the end. AUX famous price killer in the circle, a shopping price, in the end the number jumped to the third industry. AUXs worry is how to win the price war reputation upgraded to brand reputation, and health card can be regarded as a shortcut. Unfortunately, this time, AUX moves than competitors slow the number of shoot, GREE, Midea, Haier, Kelon, Changhong, Samsung, LG and other domestic and foreign brands of air conditioning, have invariably tune health flag. 2004, air-conditioning industry gamble health technology, war of words can not help but a price war. Because of the absence of national standards for healthy air conditioners, the battle for healthy air-conditioning will continue. Concept speculation first, channel changes in the air conditioning enterprises after the new round of channel optimization is also methodically advancing. Healthy saliva Air conditioning consumption has shifted from economical, affordable and affordable to the functional and brand concerns. Health air conditioning is destined to be the key word for the 2004 freeze year. Look at the major air conditioning manufacturers recently do the doings, one side is not angry, scold koubuzeyan individual health air conditioning the ugly face, one side is for their own positive and healthy air conditioning spare no effort clamor. In December 8, 2003, GREE air conditioning two big head Zhu Jianghong, Dong Mingzhu borrowed GREE air-conditioning the four phase of the project completed and put into operation in Zhuhai for health refuted speculation, that every enterprise in the new technology promotion, are based on the principle of no more than a part of ultrav