2010中国汽车品牌销售满意度调查(国外英语资料).doc

2010中国汽车品牌销售满意度调查(国外英语资料) For the Chinese market, word of mouth has a powerful influence. Consumer brand satisfaction has been an important indicator to measure the market performance of automobile enterprises. The gap in the brand is also one of the most important factors of the gap between the independent enterprise and the joint venture. The survey Chinese automobile brand sales satisfaction 2010 annual auto companies and brands reached a record 75, see covers the mainstream joint venture brands, imported car brands and local brands in three categories from the brand category, from the product category to look more includes passenger car and commercial vehicle series products. Survey results show that, as Chinas auto industry as a whole to better development, from the consumer level, the subjective feel of car brand sales satisfaction, compared to previous years has greatly improved. In addition, the data show that the gap between independent brand and joint venture brand, especially between the imported car and luxury car brand, is further widening. Taking into account the growth this year half car city still exists many uncertainties, especially in recent months car market slowdown in the background, is the automobile enterprises especially strengthen service independent brand automobile enterprises, practicing internal strength to win the best time to higher customer satisfaction evaluation. Sales Satisfaction and sales increase simultaneously Understand the process owner for Chinese Car Buying better, based on the satisfaction index of the first five research on factors adjusted for the owners in 5 aspects respectively: feelings, reception, dealer sales staff, facilities, test drive, car. The survey showed consumer satisfaction index by survey brand. According to the principle of total score of 1000 points, the higher the index score, the more satisfactory the customer is to the service of the authorized dealer in the process of pre-sales, sale and delivery.