OTC推广：有所为有所不为(国外英语资料).docVIP

OTC推广：有所为有所不为(国外英语资料) In the face of the OTC terminal market is changeable and complicated, many companies may have to take what the development strategy and how to scratch the scalp, many of them are either is to see others launched a new policy making urgent, immediately follow up, no matter he could not eat it; or it is very careful to cover the full range. For fear of what measures did not expect, let others accounted for the initiative, in the end is the sesame lost watermelon. As you know, the real smart people in the market always have a choice of opportunities. At present, many OTC products manufacturers reflect that the retail terminal is changing so fast that the terminal work of OTC marketing team is becoming more and more difficult. The investment is rising steadily, but the effect is becoming more and more unsatisfactory. In marketing, from the traditional terminal display, store promotion, customer maintenance, staff education and promotional activities, to the development of the terminal price later maintenance, in store promotions, and drugstore chain signed a strategic cooperation agreement and OEM cooperation, has been improved, but the change rate of terminal promotion planning seems to always catch up with the market the. So, in this case, OTC marketing team should be how to carry out terminal promotion? How to take effective measures and measures to strengthen the sales of products in the store? We know that the OTC marketing teams work includes two aspects: business channel management and terminal promotion. As for OTC sales representatives, the promotion of pharmacy terminal is the main content of its work. Here, I will tell you how to enhance the effective sales force of the OTC marketing team and select the promotion project to deal with the changeable marketing pattern of the terminal market. Method: OTCSFE mode OTCSFE is that sales management strategic objectives under the guidance of the implementation of the overall strategy of the ente