品牌加上国际化标签之后的后果和运作方法(国外英语资料).docVIP

品牌加上国际化标签之后的效果和运作方式(国外英语资料) 20 years ago, China brand life only China own brand, but today, China consumer life is many international brands, Chinese among international brands to tide, has become an irresistible trend, however, although many companies are thinking about the issue of internationalization, but what is the meaning of internationalization. How to achieve better results, and how to help the internationalization to enhance the brand, has become todays Chinese brand question. Internationalization of the meaning of tags: the consumer mentality, many brands are thinking, in the face of global markets, to internationalization or localization? Many of Chinas own brands discuss the hottest topic of internationalization. Then, from the perspective of consumers, the consumer is fawning? The study found that consumers in the brand choice, in fact, psychology is very contradictory, they are more willing to buy domestic brands, but when faced with the international brand, they also often said that the price is a little expensive, or tend to have an international brand, because the consumption of international brands, they may be a little more comfortable. Why is there such a difference? Because of the China consumer psychology of Chinese brands and international brands have a certain psychological gap, we can not say that China brand will do well, but in the 30 years of reform and opening up Chinese, international brand culture has changed the consumer Chinese Yunyong head brand impression in the invisible, in the current globalization under the background, China consumers international brand tendency now is a kind of psychological needs. In fact, many international brands are also China manufacturing, but the final tag is different, but different labels, consumer choice is different, because many consumers always feel the use of international brands can improve their own identity, they think the international brand is a symbol of high quality. Therefore, from the