彩妆营销,风险总在风光后(国外英语资料).docVIP

彩妆营销,风险总在风光后(国外英语资料) Cosmetics marketing is different from skin care, has its own unique, looking at many of the current domestic brands, brand styles, operating methods are different, the progress of development is uneven. Although the domestic cosmetics brand The Eight Immortals Crossing the Sea, Gexianshentong, but I know, most of the cosmetics marketing practices, still lag and great disadvantage. Lot of sales promotion, market development is also a triumph, seems to fame of the brand, but it is threatened by growing crises. It can be described as a disaster, a blessing, a blessing, a misfortune. The following I will do some analysis, no enterprise and brand, do not criticize the condemnation, but the phenomenon of all kinds of marketing analysis, hoping to alert on the development of the industry, promote. First, generous investment in television advertising. Some domestic brands, in the current market share and sales have an unprecedented height, through the accumulation of early, and later a large amount of advertising investment, now the brands sales back once billions of dollars. There are several brands was also trying to follow behind the infinite beauty of the author is to its nieyibahan. Then, through the generous investment in advertising, the impact of sales methods, worth doing, or, desirability is not desirable? I believe that should be within the scope of income, solid and good terminal is the most important, do not figure temporarily scenery and broke its own strategy. In the early years, CCTV advertising department director Guo Zhenxi has admitted that he does not approve of small-scale investment in CCTV, that less than 30 million of advertising investment, in the CCTV can not play a role in guiding consumers, or not much. For cosmetics companies, 30 million of the advertising, but to come up with real money to the normal profit no more than 3 hundred million of the sales generated to support, it is difficult to bear, but now there are a few do